The neccessity of a personal virtual domain host:

1.     The only method to make your site profitable is to be able to win your client's confidence. The presence of your personal virtual domain host is the first step on this way;

2.     The customers feel more comfortable if they buy products from a web site, which has its own domain name. The general effect of a virtual domain is that it gives an impression that the clients work with a large and stable company;

3.     Possessing its own domain name, the virtual address of your site will be represented like http://www.yoursite.com/, however, in the case, you allocate your web site on the free hosting; your virtual address will look like http://freehosting.com/yoursite/. According to the principles of the client's buying behavior, a domain name with an exact address of your site (http://www.yousite.com/) will seem more inviting;

4.     When you have a virtual domain host, you are able to create different mail addresses for your comfort. It is very convenient and desirable to appoint certain functions for each virtual address. For instance, sales@yoursite.com is created for the issues of selling, editor@yoursite.com serves for the editing questions. There is feedback@yoursite.com or webmaster@yoursite.com for propositions, concerning your web site improvement and development. Various virtual addresses for different functions will simplify and quicken the mail handling and will also create a sensation of a large company that is secure to work with;

5. You should know that on equal terms the main page of a site is considered of a higher level in comparison with the one of another page. Moreover, an overwhelming majority of searching systems gives the meaning of a second level domain to the web site home page. Thus, if you allocate your site on the free hosting conditions, be aware that the main page will be your hoster's page, not yours. Consequently, it will be hard to find your site in the majority of the key queries. Count how much traffic and money you will loose in your hoster's favor!

6. Some searching systems refuse to index web sites on the terms of the free hosting. For instance, if you try to register your site on Alta Vista, you will get a message that "Your web-site is accepted for a consideration", however, you will not receive an approval, since the searching system deals in this way with all the free hosts;

7. When your web site is assigned on the free hosting, you will have to confront difficulties in the case of registration in the catalogs such as Yahoo. Although, Yahoo never disclaims the opportunity for the registration of a commercial web site on the free hosting, in reality, it is impossible.1